WordPress is used by millions of small and large businesses so there must be some good reasons why so many people use it.
Well, for starters, WordPress installs in 5 minutes and is pretty easy to use.
But, as a small business owner maybe you just want a few static pages on your website. Maybe the main agenda of having a website for you is only to display information about your company.
So, why should you use an advanced tool like WordPress? Why not just hire a developer to create few simple HTML pages?
Well, because things change with time.
Your business will grow. Your marketing strategy will change. And, so will the latest design trend.
WordPress will make your website future-proof because it is very flexible and upgradable. Once you have a WordPress website, making changes will be totally under your control.
Also, you will have the power of a huge community working to improve WordPress and the SEO benefits of using WordPress.
But, I am not going to talk about those technical aspects because you are not trying to become a developer.
What I will talk about, though, in this article is from the aspect of small businesses. How small business can benefit from WordPress and why choosing WordPress for your website will be the best investment you will make.
So, let’s get started.
5 Reasons To Use WordPress For Your Small Business Website
1. Cost– WordPress Saves You Money
You can create a professional looking WordPress website under $100. That’s very cheap compared to the cost of making a custom website.
And, as a small business owner, you won’t have thousands of dollar to spend on a website.
With WordPress, you will get a world-class website for a way low cost, even if you decide to hire a developer to customize the WordPress website.
Hence, WordPress saves you money.
Also, the problem with custom websites is that you are not under control.
If you fail to explain your requirements clearly at the beginning of a project, developers will later charge you for the feature you wanted right in the beginning. You won’t also be able to see how your website looks until developer’s given time.
So, there’s a chance that your website will not look the way you want it to. And, changes made later on will cost you extra money.
Okay. Now, let’s assume you found a developer who would create a static website for very cheap price. Shouldn’t you create a website with him/her?
But, why would a developer offer his service for a price way below the market price unless the developer is inexperienced or is just copying the website from other sources? In that case, you will end up with a poorly coded/plagiarized website. And, that’s bad.
Also, a custom website isn’t flexible or scalable. You will have to hire a developer even to make small changes. That will cost you some bucks.
So, WordPress will save you money.
With WordPress, you can easily change your website’s layout and functionality as your business demands all by yourself and without much effort.
2. Themes– Wide Variety Of Designs
Another advantage of using WordPress is that you get to choose from a wide variety of WordPress themes.
WordPress themes are basically the design and layout of a website that sits on the top of WordPress.
If you want to change the look of your website, install a new theme and your website will be brand new, without losing any of your content.
You can get a lot of really good looking free WordPress themes. You are basically getting a fully functioning website for free if you exclude the cost of domain name and web hosting.
Here are some great free themes for small business. You also get great support with these themes.
Ace Corporate is a simple yet powerful free WordPress theme for small businesses. The theme is the perfect platform for creating corporate and business website. Not only that, this theme is also multipurpose WordPress theme that works perfectly on other projects like blogging, portfolio, agency and so on.
It comes with powerful WordPress customizer which allows you to customize the theme without writing a single line of code. Similarly, Ace Corporate incorporates with BootStrap Framework which means you will get an ultra retina friendly interface that boosts up your visitor’s attention.
Education zone is a free, modern, and elegant WordPress theme. How can Education WordPress theme be used for a business website? Well, don’t go for the name. The theme is extremely flexible and many small businesses have been using it.
Education Zone is light, responsive, and UI optimized and has some cool CSS effects. The theme is also translation ready so you can create the website in the local language as well.
CT corporate is a super-fine and very user-friendly free business WordPress theme. The theme uses responsive Bootstrap CSS for a modern look on every kind of devices.
The theme has 6 home page layouts so you can easily create a unique home page for your business website. It is also translation ready and can also be used to create an online store using the WooCommerce plugin.
Spa and Salon
Spa and Salon is a gorgeous free Spa WordPress theme designed to grow businesses. The theme can be used to create websites for Spa, Salons, or any other small businesses or corporate houses.
Spa and Salon is truly a clean WordPress theme. It doesn’t have any special CSS effect that will slow down your website. But, that doesn’t mean your visitors will not be impressed. The color combination and well-placed sections and CTA buttons will actually increase user interaction on your website.
City Store is a free WordPress theme suitable for creating online shop. The theme is light weight, simple and clean.
City Store theme is compatible with WooCommer plugin, which is the most popular WordPress plugin to create online shop. You can use this theme to create all kinds of online store easily. It also includes plenty of customization options.
The theme is responsive, SEO friendly, and translation ready.
Blossom Coach is a free WordPress theme for coaches suitable for different kinds of coaching websites such as life coaching, health coaching and so on.
Blossom Coach is truly a clean WordPress theme. It has subscription form at different places which is perfect of list building. With several sections on the home page, the theme gives you plenty of features to create a solid websites not just for coaching but all kind of business such as agencies, businesses, blog, corporate, construction and so on.
The theme is responsive, RTL compatible, SEO and Schema.org friendly, and translation ready.
3. Change Navigation Menu- Experiment With It
One of the main cons of a custom built website is that the navigation menu is fixed. So, if you want to add an extra item on the menu, you will have to hire some expert.
Maybe your business grew and has a new product or you forgot to put an item on the menu, you will have to pay again for that little task.
But, with WordPress, you can easily make changes to the navigation menu on your own. You can add an item, remove an item, or experiment with various items on the menu. That too, without anyone’s help and for free!
For example, you have a small clothing store, you used to sell only Men’s items so you had only men’s items on the navigation menu. Now, your business has grown and you sell Women’s items as well. If you have a custom website, you will have to hire a developer to add the new items on the menu. On the other hand, if you have a WordPress website, you simply go to Menu settings and add as many items as you would like.
WordPress menu is very flexible. You can create a menu based on pages, posts, custom links, and/or categories. You can also create sub-menus.
So, WordPress is the choice for growing business.
4. Create Unlimited Pages
Custom Websites have fixed number of pages. You can’t add a page whenever you want. You will have to hire a web developer to add a page.
And, that is not so optimal for a growing business, is it? You will be wasting time and money just to add a new page to your website.
Some designers even have rates on pages basis.
But, in WordPress, you can add as many pages as you like without needing anyone to help you. Go to your WordPress dashboard and add pages in few clicks.
Want to create a page for your new product? WordPress got you covered. Want to add that new page to the navigation menu? WordPress got you covered.
This simple WordPress features could cost you time and money on a custom website.
5. Enhance Your Website With Free Plugins
Well, WordPress plugins, you can’t describe their power in words.
They are like apps for your mobile phone. You add these apps on your WordPress website and bam! You have a new feature.
You will basically find a plugin for everything. WordPress repository has more than 50,000 free plugins.
There are free plugins to add new features on your website. There are free plugins to improve the security of your website. There are free plugins for maintaining your website.
But, if you wanted to add a new functionality on a custom website, you would need to, again, hire a developer.
Also, the most important thing is that installing a plugin in WordPress is a piece of cake. And, here’s one for you.
Doesn’t that look yummy?
Okay, now, onto the boring stuff.
Here are some basic free WordPress plugins that you should use if you decided to use WordPress on your website (I don’t know why you shouldn’t after I showed you so many advantages of WordPress).
- W3 Total Cache: To improve the performance of your website
- Yoast SEO: To make your website rank higher in search engines like Google
- Contact Form 7: To add contact forms on your website
- UpdraftPlus: To make backups of your website
- WordFence: To protect your website from hackers
You might hear people say that if you just want a static website, you should use a custom HTML website. But, what they forget is that your business will grow.
So, you will need a website that is easy to use, easy to modify, and easy to upgrade when the time comes.
And, there is no better platform other than WordPress that is easy to use, scalable, and flexible. That too, without needing to hire any web experts.